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Welcome to the official SHOCK PRINCIPLE® website

Bringing you premium quality training gear and apparel since 2004.  Developed for Muscle, Strength and Combat athletes and lifestyles.

Featured Products

  • SP POWER BELT X7

    Power Belt X7

    £44.99 Select options
  • sw7ehca.v4

    Reverse-Hook Power Straps

    £16.99 Add to cart
  • ul35lf

    Ultimate Wrist Wraps

    4.67 out of 5
    £13.99 Add to cart
  • mf1ge8

    Mesh Back Glove

    4.14 out of 5
    £7.99 Select options
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Latest...

22nd Jan 2026

Winter offers on all our Wrist and Knee Wraps with 20% off! So WRAP UP for less […]

Read more >>

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