Privacy Policy

This privacy policy sets out how Shock Principle Ltd uses and protects any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What we collect

We may collect the following information:

Name, contact information including email address, demographic information such as postcode, preferences and interests, other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Processing your order
  • Improving our products and services
  • Periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. To find out how this information is used please see our dedicated cookies page.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not release your personal information to any company for mailing or marketing purposes. If we are required, by law, to provide any personal or user information to a government or regulatory authority, will we be obliged to do so. Your personal information may only be disclosed to other reputable third parties who will help process your order (such as our payment gateways and delivery partners). SHOCK PRINCIPLE® requires all such third parties to treat your personal information as fully confidential and to comply fully with all applicable UK Data Protection and Consumer Legislation. We don’t store any customer credit/debit card details on our servers.

Sometimes we send offers, or promotional information about third parties, which we think you may find interesting. If you do not want to receive such content please adjust your account newsletter preference accordingly to reflect this. Should you experience any difficulty in doing so please get in touch using the form on our contact us page.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable and we will respond to any request within 40 days, as per DPA guidelines. (Please note that this is information which would have been provided to us in the standard process of using this website, including processing your order and any submitted comments.) If you would like a copy of the information held on you please contact us. In order to safeguard your security we will be obliged to verify the authenticity of any submitted request. If you believe that any of your information is incorrect or incomplete, please inform us as soon as possible in order that we may promptly correct any information found to be incorrect.

We may change this policy from time to time by updating this page, so please check to ensure you are happy with any changes.