Established for almost two decades – in 2004 we were one of only a very small number of brands with a core focus on developing training products used for strength & power training, elite fitness, bodybuilding, and combat sports.

Fast forward to 2023, and what was then a niche market, is now an industry sector in it’s own right, spawning a multitude of new names on the block. Many have come and gone, but we’d like to think that our brand, product quality, customer service, and longevity means something to you, the customer, the brand addict, the athlete.

SHOCK PRINCIPLE® Muscle | Strength | Fight gear